About Us

Learn more about the team, thinking, and trusted specialists behind Red Sequoia.

Who We Are

Ben Schulkin founded his web consulting company in 2008 with a simple idea: help organizations use digital to solve meaningful problems.
In 2009, that company expanded into Red Sequoia. Today, we’re a boutique digital agency based in New Jersey, partnering with organizations that value strategy, clarity, and measurable results.

We focus on strategy, web design, web development, digital marketing, and business strategy, bringing the right thinking and the right expertise together to help our clients move forward with confidence.

Our Leadership Team

Ben Schulkin

Principal

Founded Red Sequoia, blending software, web development, and account management to help clients succeed online.

Operations Lead 

Leads client delivery and operations, coordinating projects, keeping teams moving, and refining the client experience.

Jairo Echeverri
SEO Strategist & Digital Marketing Specialist
Blends SEO, project management, and storytelling to craft content strategies that both rank and connect.

Specialist Partners

Designer
Designs clear, usable, visually appealing, on-brand digital experiences, backed by 10+ years of UI/UX expertise.
WordPress Developer
Builds robust, scalable WordPress solutions with a focus on performance and quality.
WordPress Developer
Develops custom WordPress sites and plugins with clean, maintainable code.

How We Work

A clear process. Focused on impact.
01

DIAGNOSE

Understand the business goal, current performance, resources, and constraints.
02

PRIORITIZE

Identify the top one to three opportunities most likely to create meaningful impact.
03

EXECUTE

Bring together the right strategy, analytics, marketing, design, and technology expertise.
04

IMPROVE

Measure what changed, learn from the results, and continuously refine the roadmap.

Let's Get Started

Do you have a web design or development project? Contact us to schedule a meeting or for an estimate

Let’s Talk About What
You’re Trying to
Accomplish

Have a digital priority that isn’t moving forward? Tell us about your goals, current resources and where you’re getting stuck. We’ll help determine where Red Sequoia may be able to help.


Ben Schulkin

Expertise

Software Development
Web Development
Account Management
Client Goals
Sustainable Partnerships

Ben Schulkin

Principal
Ben Schulkin brings experience in software development, web development, and account management to Red Sequoia. He works closely with clients to help them achieve their online goals and develops partnerships with businesses committed to sustainable action.
Strategy
Client Relationships
Business Growth

Background

Ben Schulkin has a decade of experience as a software developer, web developer and account manager. As a web developer for 3000k, a leading web development company, he worked on large-scale systems and custom IT solutions for high-profile clients in the nonprofit, financial, legal and healthcare sectors. In 2008, he opened his own web consulting company, which in 2009 expanded into Red Sequoia, LLC.

Today he enjoys working with clients to help them achieve their online goals, and works to develop new partnerships with businesses who are committed to sustainable action.

He enjoys growing sprouts and micro greens on his balcony, playing piano, and writing music in his free time.

Expertise

UI/UX Design
Visual Systems
Interaction Design
Design Strategy
Accessibility

Mauricio Andrada

Designer
Mauricio Andrada has 10+ years of UI/UX design experience, combining creative, technical, and business skills with a strong understanding of user behavior. He focuses on clear, usable, visually appealing, and on-brand digital experiences.
Experience Design
Brand Systems
Usability

Background

Mauricio Andrada has 10+ Years of UI/UX design experience and offers a versatile skill set that combines creative flair with technical and business acumen. Proficient in leading design tools and keeping up with industry trends, he also has a deep understanding of human behavior. As a critical thinker, open communicator, and facilitator, he applies his extensive knowledge in standard-compliant web applications, interface design, and user experience.

Mauricio is committed to ensuring that systems, interfaces, language, and graphics are not only user-friendly but also visually appealing, clear, on-brand, and highly usable.

Expertise

Client Delivery
Operations
Project Coordination
Process Improvement
Client Experience

Nazaret Davila

Operations Lead
Nazaret leads client delivery and operations at Red Sequoia, coordinating projects, keeping work and teams moving, and helping improve the processes behind the client experience.
Planning
Team Leadership
Delivery

Background

Nazaret leads client delivery and operations at Red Sequoia, where she makes sure the work clients count on stays organized, on track, and moving forward. As the day-to-day point of contact for accounts, she coordinates closely with the development team to keep requests, projects, and follow-ups actively managed, so nothing falls through the cracks between the idea and the finished result.

She also plays a central role in improving the processes behind the client experience, always looking for ways to make Red Sequoia’s operations run smoother, from how work gets assigned and tracked to the tools that free up the team to focus on what matters most. The result, for clients, is a more responsive and dependable experience, backed by the confidence that someone is always keeping an eye on the details.

Jairo Echeverri

Expertise

SEO Strategy
Content Strategy
Analytics
Digital Marketing
Organic Growth

Jairo Echeverri

SEO Strategist & Digital Marketing Specialist
Jairo is an SEO strategist and digital marketing specialist with a solid background in project management. He is passionate about blending project management principles with content marketing to create strategies that are both effective and impactful. With over a decade of experience, Jairo excels at combining SEO expertise with creative storytelling to craft content that ranks and connects with audiences.
Search
Content
Growth

Background

Jairo is an SEO strategist and digital marketing specialist at Red Sequoia with a solid background in project management. With over a decade of experience, he blends project management principles with content marketing to build digital strategies that are both effective and impactful. His work sits at the intersection of search strategy, content, and data. Jairo combines SEO expertise with creative storytelling to craft content that ranks well and truly connects with audiences, using analytics to understand what’s working, what isn’t, and where the next opportunity lies. For clients, that means a clear, well-organized approach to organic growth, content strategies grounded in real data, and a digital presence that reaches more of the right people and keeps them coming back.
Kostas Nicolapoulos

Expertise

WordPress
PHP
Custom Development
Performance
Quality Assurance

Kostas Nicolapoulos

WordPress Developer
Kostas is a WordPress developer who builds robust, scalable solutions with a focus on performance and quality. From new builds to improving and hardening existing sites, he brings clean code, attention to detail, and a thorough approach to every project.
Development
Architecture
Performance

Background

Kostas is a developer at Red Sequoia who builds robust, scalable WordPress solutions with a focus on performance and quality. He takes the ideas and requirements behind a project and turns them into websites and systems that are built to last, fast, reliable, and able to grow alongside the clients they serve.

His work goes beyond just making things function. Kostas cares about the details that separate a site that merely works from one that works well: clean code, solid performance, and the kind of technical quality that holds up over time. Whether he’s building something new, improving an existing site, or hardening it for security and speed, he brings a steady, thorough approach to every task.

For clients, that means development they can trust, solutions that don’t just meet the brief but stand up to real-world use, and the confidence that the technical foundation of their site is in careful hands.

Aleksei Gorban

Expertise

Web Applications
Backend Systems
APIs
Problem Solving
Performance

Aleksei Gorban

Developer
Aleksei builds reliable web applications and backend systems that support business needs.
Applications
Systems
Delivery

Background

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Daniel Peres

Expertise

WordPress
Custom Development
Performance Optimization
Maintenance & Support
Troubleshooting

Daniel Peres

WordPress Developer
Daniel specializes in WordPress development, maintenance, and optimization, helping teams build stable, high-performing websites and solve complex technical challenges.
WordPress Engineering
Custom Solutions
Performance & Reliability

Background

Daniel has contributed to hundreds of WordPress projects spanning planning, development, maintenance, troubleshooting, and performance optimization. His work focuses on building stable, maintainable websites while finding practical solutions for each project’s technical requirements.

Beyond development, Daniel supports projects with technical planning, plugin and technology selection, website audits, security, and performance improvements. He also founded Dabliope, a company focused on WordPress maintenance, hosting, and ongoing technical support.

Ben Schulkin

Expertise

Software Development
Web Development
Account Management
Client Goals
Sustainable Partnerships

Ben Schulkin

Principal
Ben Schulkin brings experience in software development, web development, and account management to Red Sequoia. He works closely with clients to help them achieve their online goals and develops partnerships with businesses committed to sustainable action.
Strategy
Client Relationships
Business Growth

Background

Ben Schulkin has a decade of experience as a software developer, web developer and account manager. As a web developer for 3000k, a leading web development company, he worked on large-scale systems and custom IT solutions for high-profile clients in the nonprofit, financial, legal and healthcare sectors. In 2008, he opened his own web consulting company, which in 2009 expanded into Red Sequoia, LLC.

Today he enjoys working with clients to help them achieve their online goals, and works to develop new partnerships with businesses who are committed to sustainable action.

He enjoys growing sprouts and micro greens on his balcony, playing piano, and writing music in his free time.

Expertise

Client Delivery
Operations
Project Coordination
Process Improvement
Client Experience

Nazaret Davila

Operations Lead
Nazaret leads client delivery and operations at Red Sequoia, coordinating projects, keeping work and teams moving, and helping improve the processes behind the client experience.
Planning
Team Leadership
Delivery

Background

Nazaret leads client delivery and operations at Red Sequoia, where she makes sure the work clients count on stays organized, on track, and moving forward. As the day-to-day point of contact for accounts, she coordinates closely with the development team to keep requests, projects, and follow-ups actively managed, so nothing falls through the cracks between the idea and the finished result.

She also plays a central role in improving the processes behind the client experience, always looking for ways to make Red Sequoia’s operations run smoother, from how work gets assigned and tracked to the tools that free up the team to focus on what matters most. The result, for clients, is a more responsive and dependable experience, backed by the confidence that someone is always keeping an eye on the details.

Jairo Echeverri

Expertise

SEO Strategy
Content Strategy
Analytics
Digital Marketing
Organic Growth

Jairo Echeverri

SEO Strategist & Digital Marketing Specialist
Jairo is an SEO strategist and digital marketing specialist with a solid background in project management. He is passionate about blending project management principles with content marketing to create strategies that are both effective and impactful. With over a decade of experience, Jairo excels at combining SEO expertise with creative storytelling to craft content that ranks and connects with audiences.
Search
Content
Growth

Background

Jairo is an SEO strategist and digital marketing specialist at Red Sequoia with a solid background in project management. With over a decade of experience, he blends project management principles with content marketing to build digital strategies that are both effective and impactful. His work sits at the intersection of search strategy, content, and data. Jairo combines SEO expertise with creative storytelling to craft content that ranks well and truly connects with audiences, using analytics to understand what’s working, what isn’t, and where the next opportunity lies. For clients, that means a clear, well-organized approach to organic growth, content strategies grounded in real data, and a digital presence that reaches more of the right people and keeps them coming back.

Expertise

UI/UX Design
Visual Systems
Interaction Design
Design Strategy
Accessibility

Mauricio Andrada

Designer
Mauricio Andrada has 10+ years of UI/UX design experience, combining creative, technical, and business skills with a strong understanding of user behavior. He focuses on clear, usable, visually appealing, and on-brand digital experiences.
Experience Design
Brand Systems
Usability

Background

Mauricio Andrada has 10+ Years of UI/UX design experience and offers a versatile skill set that combines creative flair with technical and business acumen. Proficient in leading design tools and keeping up with industry trends, he also has a deep understanding of human behavior. As a critical thinker, open communicator, and facilitator, he applies his extensive knowledge in standard-compliant web applications, interface design, and user experience.

Mauricio is committed to ensuring that systems, interfaces, language, and graphics are not only user-friendly but also visually appealing, clear, on-brand, and highly usable.

Kostas Nicolapoulos

Expertise

WordPress
PHP
Custom Development
Performance
Quality Assurance

Kostas Nicolapoulos

WordPress Developer
Kostas is a WordPress developer who builds robust, scalable solutions with a focus on performance and quality. From new builds to improving and hardening existing sites, he brings clean code, attention to detail, and a thorough approach to every project.
Development
Architecture
Performance

Background

Kostas is a developer at Red Sequoia who builds robust, scalable WordPress solutions with a focus on performance and quality. He takes the ideas and requirements behind a project and turns them into websites and systems that are built to last, fast, reliable, and able to grow alongside the clients they serve.

His work goes beyond just making things function. Kostas cares about the details that separate a site that merely works from one that works well: clean code, solid performance, and the kind of technical quality that holds up over time. Whether he’s building something new, improving an existing site, or hardening it for security and speed, he brings a steady, thorough approach to every task.

For clients, that means development they can trust, solutions that don’t just meet the brief but stand up to real-world use, and the confidence that the technical foundation of their site is in careful hands.

Daniel Peres

Expertise

WordPress
Custom Development
Performance Optimization
Maintenance & Support
Troubleshooting

Daniel Peres

WordPress Developer
Daniel specializes in WordPress development, maintenance, and optimization, helping teams build stable, high-performing websites and solve complex technical challenges.
WordPress Engineering
Custom Solutions
Performance & Reliability

Background

Daniel has contributed to hundreds of WordPress projects spanning planning, development, maintenance, troubleshooting, and performance optimization. His work focuses on building stable, maintainable websites while finding practical solutions for each project’s technical requirements.

Beyond development, Daniel supports projects with technical planning, plugin and technology selection, website audits, security, and performance improvements. He also founded Dabliope, a company focused on WordPress maintenance, hosting, and ongoing technical support.

Aleksei Gorban

Expertise

Web Applications
Backend Systems
APIs
Problem Solving
Performance

Aleksei Gorban

Developer
Aleksei builds reliable web applications and backend systems that support business needs.
Applications
Systems
Delivery

Background

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.