PROJECT

Dance/USA

Web Design & Development
THE CHALLENGE

Client Challenge

  • Dance/USA’s previous website design was outdated.
  • Need to migrate the website from a custom CMS to WordPress and train staff on how to operate the website.
  • The old site was clunky and the back end was a mess to manage pages and posts.
  • Dance/USA wanted more graphical and visual representation of who they are and what they offer in an effort to attract more membership.
  • Company was ready for a complete branding overall, new logo, colors, and image.
CLIENT
Dance/USA
SERVICES
SEO Web Design & Development
TECHNOLOGY
Bootstrap, Elementor, WordPress
Dance/USA website displayed on desktop, tablet and phone
THE SOLUTION

The Solution

  • Developed new branding for Dance/USA: logo, fonts, and color scheme.
  • Engineered the most efficient content workflows possible, allowing their staff to easily update their website.
  • Reimagined the site structure.
  • Redeveloped membership and donation path.
THE IMPACT

Impact

  • Dance/USA has a fresh branding identity that better reflects their organization.
  • Members now have easier funnels to find information that reflects their individual membership.
  • Navigation is simpler and more conducive to the overall mission.
  • Site is more stunningly visual and eye-appealing.
  • Site also loads faster.
KEY FEATURES
  • ADA Level AA Compliance
  • Blog
  • Custom Landing Pages
  • GDPR Compliance
  • Integration with Vimeo
  • User Administration
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