PROJECT

Skin Plus

E-Commerce
THE CHALLENGE

Client Challenge

  • Skin+ had an extremely outdated website
  • The site had no real organization and needed a better way to highlight client successes with their acne issues
  • The store needed to be rebuilt from the ground up
  • The imagery on the site need a major overhaul. Additionally, we wanted to add some product videos to the product pages
  • The old site was not responsive
  • The client wanted to build/begin a blog and be able to send new posts to her Mailchimp mailing list
  • We wanted to provide the users with a service that will help point them towards what products their skin needs
CLIENT
Skin Plus
SERVICES
BigCommerce E-Commerce Mailchimp Newsletter List Signup ShopKeep POS Integration Web Design & Development
TECHNOLOGY
Bootstrap, WordPress
Skin Plus website on desktop and mobile
THE SOLUTION

The Solution

  • Met with the store owner to discuss the site needs and wants
  • Laid out a new site structure and discussed replacing WooCommerce with BigCommerce
  • Consolidated services that we no longer needed due to coming native with BigCommerce, and integrated the store with ShopKeep in order to have better control over product quantities
  • The client hired models and a photographer to take high resolution, visually appealing photos and product videos
  • Created a better method to highlight the on-site booking consultation
  • Brought client testimonials to the forefront by integrating Google Reviews
  • Linked to a skin care quiz from the homepage so that users can quickly figure out what acne solution kit will help them solve their issues
THE IMPACT

Impact

  • The Skin+ website is a responsive, eye-catching website with a much easier site structure and sitemap
  • The store is easier to manage, highlights the products in a much more modern way and features better images and videos
  • Clients can now easily find out what skin care products their skin will react best with, and book online consultations
  • The store has been optimized to allow the client to no longer need certain third party services and better promote the products for sale
KEY FEATURES
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